Past few years have been really tough for small businesses. Few years ago the online marketing approach was quite straightforward. Businesses might invest a specific amount of their marketing budget into paid search advertisements and possibly try a little bit of SEO services. Cost per click on paid ads was comparatively low and it hardly took a few links to rank for significant keywords.

This resulted into increase in the website traffic and the business end-up earning new customers. But unfortunately, things have revolved 360 degree and small businesses are being encountering different challenges with every passing day.

Search metrics and schematics and SEO services have transformed totally. There are numerous diverse social media networks which make it extremely difficult to figure out what is essential and what must be ignored.

Let’s Explore the Primary SEO Trends Affecting Small Businesses in 2013 and Beyond:

• Content-Driven SEO: Numerous small businesses have observed a sudden transformation in the SEO practices during past couple of years. Google has rolled out several generations of Panda and Penguin updates which altered the emphasis for higher rankings. Top search engines have been repeatedly making businesses aware of the importance of creating 100% original, interesting and interactive content which pulls the audiences’ attention speedily. This means blog posts, articles, web-content, videos, slideshows and much more are going to amuse, educate and enlighten the audiences in 2013 and beyond.

• Social Media Channels’ Audiences: Every business depends on a loyal and devoted audience. Every small business relies on their local market for creating new customers. They establish a powerful customer base, which pass through the information about businesses to their massive network through word of mouth. In 2013 and beyond, social media will continue to deliver lots of profitable opportunities for small businesses to evolve a powerful and loyal audience without any location or geological barriers. Establishing a strong audience base of followers on Twitter, fans on Facebook, connections on LinkedIn, +’s Google+ and subscribers on YouTube makes it accessible for businesses to reach nearly unlimited amount of prospective customers.

• Advanced Design and Implementation Standards: Merely having a business website is still sufficient for some businesses, but it is massively important to advance your website’s design and usability standards. In 2013 and beyond, websites optimized for the mobile devices can easily acquire a growing audience. Consumers look for speedy experiences and won’t prefer to hang around for a website to load. Design and usability are not merely a complement to business’s marketing plan and are speedily becoming an integral part of marketing efforts since if consumers don’t admire what they see they will surely leave. Make it convenient for your audiences to get what they are seeking with a speedily loading website that is easy navigational.

• Creating Unique Videos: Over 1 billion unique users visit YouTube every month. Online users watch several videos than ever and they are looking for more. Top search engines are also offering more property to videos in the search results. If you desire to target your market in the coming years then, you will require establishing a video plan. Demonstrations, product videos, testimonials and more can all be part of your internet marketing plan.

• Mobile Devices: By 2017, approximately 68% of the global population will be making use of a smartphone. Smartphones and advanced mobile devices have totally transformed the way people access information. There is a massive demand for information and any business determined to deliver that information has the prospect to grow. Small businesses have the chance to reach their targeted customers right through the sales procedure through hiring a professional and reputed SEO agency. When your customer is close to your location, a text message might alert them about your daily deal. In 2013 and beyond, people can access the Internet majorly from their mobile devices.

Through employing a strategy and hiring a professional SEO Company in place today, businesses can commence getting ahead of their competition.Contact us for SEO consultancy today.